Eversight

Entries for Eversight

The first design features a matte black background (soft touch) and a metallic red Pantone (here 10165C). The idea is to be somewhat classy and give the whole thing a premium feel. The design is thought of as a range: this idea can be replicated across multiple packagings for a broad range of devices. It features the device itself (and Apple’s official marking system) in real size so that people can clearly identify their device. Both the Eversight logo and the full face of the device (iPhone XR here) are covered with a varnish to give the real idea of just how “edge-to-edge” the product is. Marketing points that are put forward include the edge-to-edge-ness of the product, the fact that it is actual tempered glass (100% Japanese made) and also the fact it remains quick despite a thicker profile. The edges are kept coloured to help with range recognition in stores and included all the useful information to insure a minimum of comprehension in the event of shelf stacking.

The second design features a full metallic blue background (here 10248C) and some varnish. The idea is to be somewhat classy and give the whole thing a premium feel (think perfume packagings and so on). The design is a bit less ‘obvious’ than the first entry but can still be replicated across multiple packagings for a broad range of devices. It features the product function prominently as well as a metaphor of its benefits. The Eversight logo, the diagonal cutline (representing the film) and the first half of “強化ガラスフィルム” are covered with a varnish to remind the user of the product’s feel and how much more clarity it gives to their device’s content. It’s a sort of before/after. Marketing points that are put forward include the edge-to-edge-ness of the product, the fact that it is actual tempered glass (100% Japanese made) and also the fact it remains quick despite a thicker profile. The edges include all the useful information to insure a minimum of comprehension in the event of shelf stacking.

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